More ads
do little when a new customer costs more than they bring in.
You don't need more marketing, content, AI, automation, branding or a new website by default. First, you need to know where growth, revenue, margin or commercial performance is actually being held back. We look first. Then we decide what is needed.
20 minutes, free, no obligation to buy. Not ready to talk yet? Take the Eagle Intelligence Growth Scan →
Seven disciplines, one team. Choose a discipline and see real work: what we built for clients and what we run ourselves. Client names and figures are hidden.
The commercial foundation beneath how your business makes money, grows and makes decisions.


How your market sees you, why a customer chooses you, and how you build demand that brings in more than it costs.


What your numbers, your market and your channels are telling you. Every figure comes with a source and a reference date.


One screen that shows whether it's working, with thresholds that raise a signal when it isn't.


The systems beneath your business, from website and CRM to the agent that takes over recurring work. We build only when it is clear why.


How your organisation works: who does what, which process needs to change, and how your team keeps it running themselves.


What you say, how it looks, and how you keep producing it every week without drifting off brand.

63 solutions across seven disciplines, plus programmes and ways of working together. Open a discipline to see what we can investigate, develop and implement, with an example of the deliverable for every solution.
The commercial foundation beneath how your business makes money, grows and makes decisions.
One 60-minute conversation about one sharp question. Three points on paper, even if we don't work together afterwards.
What it gets youThree points you can act on tomorrow, instead of weeks of doubt about where to start.
For: Everyone, as an entry point
| Point | What we see | First action |
|---|---|---|
| 01 | Your cheapest package leaves you the least after direct costs and hours, yet attracts the most enquiries. | Pause this package for a month and measure what happens to enquiries. |
| 02 | Your price hasn't moved in two years. Your purchasing costs have. | Calculate your three biggest cost items and put the new price floor on paper. |
| 03 | You don't know what a new customer costs you, so you don't know what you can afford to spend. | Collect the last three months of ad spend and the number of new customers. |
Logical next step for point 03: The Margin Snapshot.
Half a day. One decision fully calculated, with the maths, the assumptions set out alongside it and a recommendation: yes or no, on or off.
What it gets youYou decide on price, channel or expansion based on one calculation instead of gut feeling. A channel that keeps running while a customer costs more than they bring in costs you money every month.
For: SMEs and e-commerce
| Line | Value | Source |
|---|---|---|
| Ad spend per month | €4,200 | Ad platform |
| Average new customers per month | 28 | CRM |
| Cost per new customer | €150 | Calculated |
| Margin per customer after direct costs | €118 | Accounting |
| Result per customer | −€32 | Calculated |
Keep the channel on. At these volumes it runs just below break-even. First raise the price of the entry package by 10% and measure for six weeks. If the result per customer stays negative, switch the channel off.
| Missing figure | Impact on the outcome |
|---|---|
| Repeat purchases within 12 months | High. At two purchases per customer, the result turns positive. |
| Returns and cancellations | Medium. Reduces the margin per customer. |
Half a day with the leadership team. First, 2028 in four key metrics; then what needs to be running in 2027; then the one process for the next 90 days.
What it gets youOne shared goal map and one chosen process instead of ten ideas. That saves months of discussion and stops you building three systems at once.
For: Leadership teams and scale-ups
| Key metric | Now | 2028 | Threshold | Owner |
|---|---|---|---|---|
| Annual revenue | €1.4m | €2.8m | quarter below 90% | Leadership |
| Margin after direct costs | 31% | 38% | below 34% | Finance |
| Cost per new customer | €310 | €240 | above €280 | Growth |
| Hours per customer | 11.5 | 6.0 | above 8 | Operations |
Quote to order. Chosen because this is where most hours per customer go and the lead time is longest.
What it is not: no new CRM and no new website.
Set up the baseline: record the lead time, the number of touchpoints and the outcome for the last 50 quotes.
The coming year in one plan: targets, route, milestones and what it will cost.
What it gets youOne plan your whole team works from, instead of goals that live in your head. Each quarter you see whether you are on course, and what to adjust if you are not.
For: Business owners and foundations that want to plan a year ahead
| Quarter | Milestone | Key metric | Target | Owner |
|---|---|---|---|---|
| Q1 | Revised price list live | Margin | 34% | Owner |
| Q2 | Maintenance subscription launched as the lead offer | Subscriptions | 90 | Sales |
| Q3 | Second technician hired and trained | Hours per customer | 6.5 | Operations |
| Q4 | One-off repairs for subscribers only | Annual revenue | €318,000 | Owner |
Your revenue model, offer and price ladder designed and calculated through.
What it gets youAn offer that earns what it needs to, with prices that cover your costs, your hours and any partner's share. You know what is left per sale before you launch.
For: Start-ups and businesses launching a new offer or working with a partner
| Line | Current price | New price | Source |
|---|---|---|---|
| Customer price per job | €60 | €90 | Price list |
| Materials and travel | €15 | €15 | Purchase invoices, last three months |
| Left to split | €45 | €75 | Calculated |
| Operator's share, 70% | €31.50 | €52.50 | Partner agreement |
| Your share, 30% | €13.50 | €22.50 | Partner agreement |
| Needed per job to cover your fixed costs | €20 | €20 | Fixed costs divided by expected jobs |
At the current price, your share is €13.50 per job, while your fixed costs need €20. Every job loses money. At €90 the same split leaves you €22.50 and the operator €35 an hour.
Bank, cash and bookkeeping side by side. Service mix, margin per service and the four key metrics.
What it gets youYou see what each service leaves after direct costs and hours. That tells you which services make money and which cost money, before you spend.
For: Anyone who doesn't know what a customer costs
| Source | Provides | Reliability |
|---|---|---|
| Bank statements | Actual receipts and payments | high |
| Cash records | Cash revenue | medium |
| Accounting | Revenue per service and direct costs | medium, runs 6 weeks behind |
| Time tracking | Hours per job | low, not kept up consistently |
| Service | Revenue | Customers | Direct costs | Hours | Margin |
|---|---|---|---|---|---|
| Maintenance subscription | €84,000 | 70 | €31,000 | 420 | 41% |
| Installation | €146,000 | 38 | €98,000 | 760 | 33% |
| One-off repair | €39,000 | 112 | €33,500 | 390 | 14% |
| Total | €269,000 | 220 | €162,500 | 1,570 | 31% |
One-off repairs are half your customers and a seventh of your margin. They take almost as many hours as your subscriptions, which earn nearly three times as much.
What a customer costs and earns, a pricing proposal and a forecast in three scenarios.
What it gets youYou know what you can afford to spend to win a customer and how long it takes to earn that back. Pricing and budget decisions based on numbers, not gut feeling.
For: SMEs, e-commerce and coaches
| Service | Price | Direct costs | Hours | Margin | Customer lifetime value | Ceiling per customer |
|---|---|---|---|---|---|---|
| Maintenance subscription | €1,200 | €443 | 6.0 | €757 | €2,640 | €660 |
| Installation | €3,842 | €2,579 | 20.0 | €1,263 | €1,263 | €316 |
| One-off repair | €348 | €299 | 3.5 | €49 | €98 | €25 |
| Margin | Ceiling | |
|---|---|---|
| 10% lower | 24% | €441 |
| Now | 31% | €660 |
| 5% higher | 34% | €770 |
| 10% higher | 38% | €879 |
| Service | Months |
|---|---|
| Maintenance subscription | 3.2 |
| Installation | immediate |
| One-off repair | does not pay back at this acquisition cost |
| Scenario | Revenue | Margin | New customers | Assumption |
|---|---|---|---|---|
| Conservative | €282,000 | €88,000 | 228 | no price increase, same mix |
| Base | €318,000 | €108,000 | 240 | price up 5%, repairs down 20% |
| Ambitious | €372,000 | €141,000 | 265 | price up 10%, subscriptions up 25% |
Worked example, not client data. All assumptions are in the spreadsheet and can be adjusted.
Your funding mix, funds and grants mapped out, with a route and a fixed monthly rhythm.
What it gets youYou know how much needs to come from which source, who you approach first and what has to be in by when. Fundraising becomes a schedule instead of a hope.
For: Churches, foundations and projects that need to raise funding
| Source | Target | Committed | Status |
|---|---|---|---|
| Pledges from members | €120,000 | €74,000 | on track |
| Funds and grants | €60,000 | €15,000 | two applications pending |
| Business partners | €40,000 | €10,000 | behind |
| Events and campaigns | €30,000 | €12,500 | on track |
| Total | €250,000 | €111,500 |
First week: update the pledge register. Second week: follow up open applications. Last week: report to the board against the route and decide what changes.
Every month, bank, cash and bookkeeping side by side, with a short commentary.
What it gets youYou see deviations above the threshold within ten days of month end, not at year end.
For: After The Margin Snapshot
| Month | Revenue | Margin | Cost per customer | Bank vs bookkeeping |
|---|---|---|---|---|
| March | €25,200 | 34.4% | €598 | 1.1% difference |
| April | €26,500 | 34.0% | €641 | 0.8% difference |
| May | €24,900 | 33.1% | €712 | 1.4% difference |
Cost per customer has risen for the third month running and is now above the ceiling. Revenue fell slightly; the ad budget did not. That explains most of it.
The question for you to answer: do you keep the budget as it is and accept a lower margin until the summer peak, or scale Google back to the two best-performing ad groups?
Two sessions a month and a dedicated channel for quick questions in between.
What it gets youThe decisions that determine whether an engagement pays off are made in the months after it. You talk things through with someone who already knows your numbers, without having to start from scratch for every question.
For: Business owners after an engagement
| Decision | Why | Effective |
|---|---|---|
| Entry package goes from €95 to €115 | Margin per customer was below the floor set in the Economics Model | 1 April |
| Hold off on a second ad channel | Measure the current channel for six weeks first | review in May |
| No extra hire in Q2 | Hours per customer are already falling thanks to the new workflow | review in June |
One half-day a week at your table, as the person responsible for growth. We direct your agency and freelancers against the four key metrics.
What it gets youOne owner of growth who steers by what a customer costs and earns, without a full-time marketing director on the payroll.
For: Scale-ups without a marketing director
| Channel | Budget | Customers | Per customer | Status |
|---|---|---|---|---|
| Meta | €6,400 | 24 | €267 | within ceiling |
| €3,100 | 9 | €344 | above ceiling | |
| Referral | €0 | 11 | €0 | within ceiling |
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
How your market sees you, why a customer chooses you, and how you build demand that brings in more than it costs.
An options book first, then the final brandbook, logo, icons and brand identity.
What it gets youYour brand is settled in one round, because you choose from concrete directions rather than vague wishes. That saves endless rounds of revisions.
For: Start-ups and freelancers
| File | Format | Where to use it |
|---|---|---|
| Wordmark, colour | SVG, PNG, PDF | Website, presentations, print |
| Wordmark, black | SVG, PNG, PDF | On light backgrounds without colour |
| Wordmark, white | SVG, PNG, PDF | On photos and dark backgrounds |
| Logo mark only | SVG, PNG | Profile picture, favicon, watermark |
| Icon set, 24 icons | SVG | Website and documents |
First you choose from two or three concrete directions for logo, colour, typography and tone. Only then do we create the final brandbook. That way it is settled in one round, with no endless rounds of revisions.
Your brandbook as a skill, so your own team creates content that stays on brand.
What it gets youYour team asks for something, and the tone, writing rules, colours and design are already built in. Nobody needs to open the brandbook.
For: Clients with their own team, only after Brand
| Component | Example from the skill |
|---|---|
| Tone | Calm and direct. No superlatives. |
| Banned words | hassle-free, unique, revolutionary |
| Form of address | we for ourselves, you for the reader |
| Colours | ink for text, signal colour only as an accent |
| Form | headings bold, body text light, never dashes as pauses |
| Task | Outcome | Verdict |
|---|---|---|
| Write a post about maintenance contracts | On tone, no banned words | pass |
| Write the copy for a quote | Correct, but too long | adjusted |
| Write a seven-word ad headline | On tone | pass |
| Make a five-slide carousel | Call to action was on slide 1 | rule added |
Your team asks Claude for something and the tone, writing rules, colours and design are already built in. Nobody needs to dig out the brand book.
Your positioning, ideal customer and messages per audience in one playbook.
What it gets youEveryone who writes, designs or sells for you starts from the same choices: who you are for, what you promise and how you say it. Every campaign after this is faster to make and sharper.
For: Businesses with a brand, but without a sharp choice of who it is for
| Audience | What they want | Message | Proof |
|---|---|---|---|
| Owner of an older home | No surprises in winter | Maintenance costs less than one breakdown. | Breakdown cost against subscription, in euros |
| Property manager | One contact for forty addresses | One schedule, one invoice, every address logged. | Sample log per address |
| Buyer of a new build | An installation that is right first time | Fitted once, checked twice. | Handover checklist |
Logical next step: The Numbers-Led Strategy.
Channels, budget, targets, content line and tracking setup, worked back from the ceiling you have just calculated.
What it gets youTargets that come from your own margin, plus a stop rule per channel. That stops months of budget leaking away without anyone noticing.
For: After the Economics Model
| Step | Calculation | Per month |
|---|---|---|
| Revenue target | €318,000 a year | €26,500 |
| Customers needed | revenue divided by an average price per customer of €1,325 | 20 |
| Enquiries needed | with 26% becoming customers | 77 |
| Visitors needed | with 3.1% making an enquiry | 2,484 |
| Maximum budget | 20 customers times the €660 ceiling | €13,200 |
| Channel | Budget | Expected customers | Per customer | Stop rule |
|---|---|---|---|---|
| Meta | €6,000 | 11 | €545 | above €660 for two consecutive months: off |
| €3,500 | 5 | €700 | above €660 for two consecutive months: off | |
| Content and referral | €1,500 | 4 | €375 | no stop rule, but a quarterly review |
| Total | €11,000 | 20 | €550 | €2,200 below the ceiling |
One launch, promotion or event worked out in full: message, content, timeline and budget.
What it gets youOne plan with one message and one call to action, instead of loose posts in the final week. You know in advance what goes out when, what it costs and how you will measure it.
For: Businesses and organisations with a launch, promotion or event
| Phase | Weeks to launch | What goes out | Budget |
|---|---|---|---|
| Build-up | 8 to 5 | Teaser video, waiting list page, two emails | €400 |
| Announcement | 4 to 2 | Launch offer, three ads, weekly email | €1,400 |
| Final week | 1 | Daily stories, reminder email, countdown | €700 |
| Follow-up | After launch | Thank-you email, results post, offer for late deciders | €300 |
| Total | €2,800 |
If a sign-up costs more than €10 for seven days in a row, we pause the weakest ad and move that budget to email.
Accounts, tracking setup, naming, audiences, first campaigns and the dashboard.
What it gets youWithout a tracking setup and naming conventions, after three months you won't know which ad brought in which customer. You end up steering by impressions instead of margin.
For: Businesses that already have a brand
| Component | In the name of | Why |
|---|---|---|
| Ad account | You | You keep your history if we stop working together |
| Tag management and analytics | You | Your data stays yours |
| Payment method | You | No rebilling through us |
| Business profile | You | You keep access to your pixels |
| Campaign | Goal | Starting budget |
|---|---|---|
| Cold · problem | Enquiries | €40 per day |
| Warm · visitors | Enquiries | €20 per day |
Without a tracking setup and naming conventions, after three months you won't know which ad brought in which customer. You end up steering by impressions instead of margin.
Management, optimisation and a monthly report on what a customer costs and brings in.
What it gets youEvery month you see whether your ads stay below your ceiling. A channel that goes over it is cut before it costs you months of budget.
For: Every client, after delivery
| Channel | Budget | Customers | Per customer | Status |
|---|---|---|---|---|
| Meta | €4,200 | 17 | €247 | within ceiling |
| €1,800 | 4 | €450 | above ceiling |
Google narrowed to the two best-performing ad groups. New ads for the entry package went live.
Next month: if Google stays above the ceiling, we apply the stop rule.
Media budget is separate and runs through your own account.
The same as above, plus the ads and the content calendar.
What it gets youYou no longer need to supply any material yourself. The best-performing posts go on to run as ads.
For: Clients without material of their own
| Week | Theme | Posts | Run as an ad |
|---|---|---|---|
| 1 | What a breakdown costs you | 6 | 1 |
| 2 | Maintenance versus breakdown | 6 | 1 |
| 3 | Behind the scenes | 6 | 0 |
| 4 | Numbers explained | 6 | 2 |
| Asset | Form | Enquiries |
|---|---|---|
| What a breakdown costs you per day | Carousel | 14 |
| Engineer explains a fuse box | Video | 9 |
| The price of maintenance in one image | Feed | 7 |
The four best-performing posts go on to run as ads.
For media budgets above €10,000 a month, running across several channels.
What it gets youWith a large budget, every channel is steered on cost per customer and margin, not on spend alone. The media budget stays in your own account.
For: Large media budgets
| Line | Amount |
|---|---|
| Media budget this month | €18,000 |
| Steered on | Cost per customer and margin |
| Budget held in | Your own ad account |
Below €10,000 in media budget, Ads and Numbers is usually the better fit.
Hypotheses ranked by margin impact, three changes or tests live, measured before and after.
What it gets youYou improve what affects your margin, not what happens to catch the eye. Every change is measured before and after.
For: Online stores with traffic
| Assumption | Expected effect | Prior evidence |
|---|---|---|
| Showing shipping costs earlier reduces drop-off | +4 points at the basket stage | 61% drop off when the costs appear |
| Fewer fields at checkout | +3 points | 14 fields now, 7 needed |
| Stock notice on the product page | +2 points | Frequently asked in chat |
| Change | Before | After | Difference |
|---|---|---|---|
| Shipping costs earlier | 52% | 57% | +5 points |
| Fewer fields | 61% | 65% | +4 points |
| Stock notice | 24% | 24% | no difference |
Two of the three changes work. At current traffic, together they add roughly €5,800 in extra margin a month.
We only run A/B tests when there is enough traffic. Below that, we measure before and after and call it an indication.
Every month we monitor your tracking and implement one or two improvements.
What it gets youConversion and order value keep rising in small steps, and your tracking stays accurate.
For: Stores that have completed the CRO Sprint
| Improvement | Why | Effect |
|---|---|---|
| Payment methods ordered by usage | 3 in 4 customers chose the last option | +1.2 points |
| Returns policy on the product page | Most asked question in chat | +0.4 points |
Next up: the search function. One in five visitors searches, and half of them get no results.
Welcome, abandoned basket, post-purchase and win-back, measured on margin per flow.
What it gets youRevenue from people who were already there. You pay no ad costs for an order that comes from an email.
For: E-commerce and DTC
| Flow | Emails | When | Average revenue per month | Margin per flow |
|---|---|---|---|---|
| Welcome | 3 | After sign-up | €3,400 | €1,290 |
| Abandoned basket | 3 | After 1 hour, 1 day, 3 days | €6,900 | €2,620 |
| Post-purchase | 2 | Day 3 and day 14 | €2,100 | €800 |
| Win-back | 2 | After 90 days of inactivity | €1,800 | €680 |
| Total | 10 | €14,200 | €5,390 |
| Timing | Subject line | Opened | |
|---|---|---|---|
| 1 | after 1 hour | You left something in your basket | 54% |
| 2 | after 1 day | Still interested? | 38% |
| 3 | after 3 days | Final reminder | 27% |
Only sent to people who signed up themselves. Every email has an unsubscribe link.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
What your numbers, your market and your channels are telling you. Every figure comes with a source and a reference date.
Tracking setup for your online store, in your name, with consent denied by default.
What it gets youWithout accurate tracking, your ad numbers don't match your actual sales. You end up steering by numbers that don't exist.
For: E-commerce and online stores
| Component | Goal | Status |
|---|---|---|
| Analytics and tag management | One source for traffic and revenue | live |
| Server-side tracking | Also tracks what the browser blocks | live |
| Shopping events | Viewed, added to basket, checkout, purchased | live |
| Consent denied by default | Compliant with regulations | live |
| Source attribution rules | See who buys, by channel | in use |
| Test | Expected | Measured |
|---|---|---|
| Product viewed | 1 event | 1 |
| Added to basket | 1 event | 1 |
| Checkout started | 1 event | 1 |
| Purchase | 1 event, with amount and VAT shown separately | 1 |
| Duplicate tracking | 0 | 0 |
Without accurate tracking, your ad numbers don't match your actual sales. You end up steering by numbers that don't exist.
Your online store measured end to end: funnel, sources, product range and margin per product.
What it gets youFor each leak you see what fixing it is worth per month. You also see which product draws the most traffic and contributes the least.
For: E-commerce and online stores
| Step | Visitors | To next step | What a fix is worth |
|---|---|---|---|
| Product page | 18,400 | 24% | |
| Basket | 4,416 | 52% | €3,100 a month at 5 points better |
| Checkout started | 2,296 | 61% | €4,400 a month at 5 points better |
| Purchased | 1,401 | €7,500 a month combined |
| Product | Revenue | Share | Margin | Status |
|---|---|---|---|---|
| Starter set | €62,000 | 31% | 18% | below average |
| Refill | €48,000 | 24% | 44% | contributes |
| Accessories | €51,000 | 26% | 39% | contributes |
| Gift box | €38,000 | 19% | 22% | varies |
The starter set draws the most traffic and contributes the least to your margin. Right now your ads send most of the budget its way.
Who is in your market, what they offer and charge, and where the gap is.
What it gets youYou set your prices and your message against the market instead of guessing. You see where competitors are strong, where they are absent and where your offer can stand out.
For: Anyone who wants to test their price, offer or position against the market
| Provider | Entry price | Subscription | Rating | Advertising |
|---|---|---|---|---|
| Provider A | €89 | Yes | 4.6 (212) | Meta and Google |
| Provider B | €75 | No | 4.2 (87) | None |
| Provider C | €110 | Yes | 4.8 (340) | |
| Provider D | €69 | No | 3.9 (41) | Meta |
| You | €65 | No | 4.7 (58) | None |
Your entry price is the lowest of the five, with the second-highest rating. Two of your four competitors sell a subscription; you do not. Nobody in the region advertises on what a breakdown costs.
A year of channel figures measured end to end: what works, what doesn't, and what that means for your strategy.
What it gets youYou stop producing content that nobody watches. You see which formats, topics and times bring in reach, responses and enquiries, and you build next quarter's plan on that.
For: Brands and organisations that have been posting for a year or longer
| Format | Posts | Average reach | Saves and shares | Enquiries |
|---|---|---|---|---|
| Short video, how-to | 38 | 6,400 | 210 | 19 |
| Short video, behind the scenes | 22 | 3,100 | 64 | 4 |
| Carousel | 41 | 1,900 | 122 | 11 |
| Single image | 96 | 620 | 9 | 2 |
| Total | 197 | 36 |
Single images are half of everything you post and bring in 2 of the 36 enquiries. How-to videos are a fifth of your posts and bring in more than half.
Before and after measured per programme, in a report for your board and funders.
What it gets youYou can show what your work changes, in figures and in participants' own words. That is what a board, a municipality or a fund asks for before it commits again.
For: Foundations and training providers that need to demonstrate results
| Theme | Start | End | Change |
|---|---|---|---|
| Self-confidence | 2.0 | 3.1 | +55% |
| Daily structure | 1.8 | 2.6 | +44% |
| Social network | 2.2 | 2.7 | +23% |
| Outlook on work or study | 2.0 | 2.8 | +40% |
| Average | 2.0 | 2.8 | +40% |
Social network moved least. In the next programme, the group sessions start in week two instead of week five.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
One screen that shows whether it's working, with thresholds that raise a signal when it isn't.
One source, one screen with the four key metrics and their thresholds.
What it gets youYou open your own link and see within ten seconds whether you are within your thresholds, without having to call anyone.
For: SMEs and freelancers
| Month | Revenue | Margin | Cost per customer |
|---|---|---|---|
| December | €22,100 | 32.8% | €571 |
| January | €21,400 | 31.9% | €604 |
| February | €23,800 | 33.5% | €588 |
| March | €25,200 | 34.4% | €598 |
| April | €26,500 | 34.0% | €641 |
| May | €24,900 | 33.1% | €712 |
One source, one screen, updated every month. You open your own link and see within ten seconds whether you are within your thresholds.
Up to four sources, fed automatically, with thresholds that trigger a signal.
What it gets youYou no longer have to keep checking. The screen alerts you when a number goes above or below its threshold.
For: E-commerce, scale-ups
| Source | What it provides | Refreshes | Status |
|---|---|---|---|
| Accounting | Revenue and direct costs | daily | on track |
| Ad platform | Costs and enquiries | hourly | on track |
| CRM | Became a customer, yes or no | hourly | on track |
| Time tracking | Hours per job | daily | 2 days old |
| Signal | Value | Threshold | Open for |
|---|---|---|---|
| Cost per customer above ceiling | €712 | €660 | 6 days |
| Time tracking is behind | 2 days | 1 day | 2 days |
One viewer link per role: everyone sees only their own part.
All sources in one data layer, decision rules with signals and an action list per role.
What it gets youEvery Monday each role gets a short brief on what has changed and which action goes with it. No dashboard you have to go and check.
For: Scale-ups, e-commerce and SMEs with more than four sources
| Line | When | Who gets the signal | Status |
|---|---|---|---|
| Cost per customer above ceiling | 2 weeks running | Growth | active |
| Margin below threshold | 1 month | Finance | quiet |
| Stock below minimum | immediate | Operations | quiet |
| Enquiry not followed up within 48 hours | immediate | Sales | 3 open |
Every Monday morning each role gets a short brief: what has changed, which threshold was hit and which action goes with it. Not a dashboard you have to go and check, but a message that comes to you.
| Role | Action this week |
|---|---|
| Growth | Cut Google back to the two best-performing search groups |
| Sales | Follow up three enquiries older than 48 hours |
| Operations | Update time tracking |
A separate link for each additional role or owner, showing only their own part.
What it gets youYour agency does not need to see your margin to manage cost per new customer. Every role gets exactly what it needs.
For: Any dashboard
| Link | Role | Sees | Does not see |
|---|---|---|---|
| Owner | Leadership | All four key metrics and all sources | nothing |
| Finance | Bookkeeper | Revenue, margin, bank reconciliation | ad figures |
| Growth | Agency | Cost per new customer, channels, enquiries | margin per service |
| Operations | Scheduling | Hours per customer and lead time | revenue and margin |
Your agency does not need to see your margin to manage cost per new customer. Your bookkeeper does not need to see your ads. Every role gets a dedicated link showing only their own part.
Input and overview in one: bookings, stock, sales and costs, online and as an app.
What it gets youThe lists and loose spreadsheets disappear. Whoever makes a booking or a sale enters it once, and you see the week, the month and what is left without adding anything up.
For: Rental, trading and service businesses that currently work from lists
| Car | Booking | Out | Back | Papers |
|---|---|---|---|---|
| Compact hatchback | #1042 | Mon 09:00 | Thu 09:00 | complete |
| Estate | #1043 | Tue 14:00 | Fri 14:00 | complete |
| SUV | #1044 | Wed 10:00 | Sun 10:00 | licence copy missing |
| Van | #1045 | Fri 08:00 | Sat 18:00 | complete |
Your team sees planning and fines only. You also see revenue, costs and the result per car, per week and per month.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
The systems beneath your business, from website and CRM to the agent that takes over recurring work. We build only when it is clear why.
Brand plus a website that carries the brand and turns visitors into enquiries.
What it gets youBrand and site in one route means you don't pay twice: first for a logo, then for a web builder who reinvents your brand identity.
For: SMEs, volume segment
| What | Where | Why |
|---|---|---|
| Analytics and tag management | Your own account | You keep your data if we stop working together |
| Cookie banner | Consent denied by default | Compliant with regulations |
| Form conversion | Per source tag | You see which channel brings in enquiries |
| Connection to email or CRM | Instantly on arrival | No enquiry left waiting |
Otherwise you pay twice: first for a logo, then for a web builder who reinvents your brand identity. The site is built on the brand book that is finalised in the same weeks.
A website or online store for a business that already has a brand.
What it gets youA site that carries your existing brand, leads visitors to one action and measures from day one. You don't pay for a new identity you don't need.
For: Businesses that already have a brand
| Page | Its job | Action | Measured as |
|---|---|---|---|
| Home | Make clear what you do and for whom | Request a quote | quote_request |
| Service page | Answer the three questions people ask before buying | Request a quote | quote_request |
| Prices | Show what it costs and what is included | Book an appointment | booking_made |
| About | Show who does the work | Call or message | contact_click |
No brand yet? Then Tier 2 · plus Website is the better fit.
Pages, offer, checkout and a five-email sequence, in your brand identity.
What it gets youPages, payments, email and CRM in one account. That saves two or three separate subscriptions and a lot of integration work.
For: Coaches and training providers
| Step | Page | Goal | Measurement |
|---|---|---|---|
| 01 | Opt-in page | Email address | Sign-up with source tag |
| 02 | Sales page | Clear offer | Click-through to checkout |
| 03 | Checkout page | Payment | Purchase with order value |
| 04 | Thank-you page | Confirmation and next step | Purchase confirmed |
| Day | Subject line | Goal | |
|---|---|---|---|
| 1 | 0 | You're signed up | Confirm and set expectations |
| 2 | 1 | Why this works differently than you think | Trust |
| 3 | 3 | The mistake most people make | Sharpen the problem |
| 4 | 5 | What you get when you join | Offer |
| 5 | 7 | Last chance for this round | Decision |
Every email has an unsubscribe link. Sent only to people who signed up themselves.
An interactive page that gives a visitor a result and lands them in your CRM.
What it gets youBefore the first conversation you know where someone stands and how big their need is. Conversations become shorter and more focused.
For: Anyone with an advisory product
| Question | Answer | Points |
|---|---|---|
| Do you know what a customer costs you? | No | 0 |
| Roughly | 1 | |
| Yes, per service | 3 | |
| How often do you look at your margin? | Only with the annual accounts | 0 |
| Every quarter | 2 | |
| Every month | 3 |
| Score | What the visitor reads | Matching next step |
|---|---|---|
| 0 to 4 | You're mainly managing by revenue right now | The Margin Snapshot |
| 5 to 9 | You have numbers, but no ceiling yet | The Economics Model |
| 10 or more | Your numbers are in place. Now build the strategy on them | The Numbers-Led Strategy |
Before the first conversation you know where the enquirer stands, what their biggest problem is and how big their need is. Conversations become shorter and more focused.
With a consent checkbox and privacy notice in line with GDPR. Answers, result and source tag go to your CRM.
Login, a personal space per user, documents, status and forms.
What it gets youClients look up their own documents and status. That saves emails about where something is and how far along it is.
For: Coaches, B2B service providers
| Role | Documents | Status | Forms |
|---|---|---|---|
| Owner | everything | everything | everything |
| Finance | numbers only | everything | submissions only |
| Marketing | brand and site only | everything | briefings only |
Login per user. Everyone sees only their own part.
Pipeline, fields, forms with source tags, follow-up rules, calendar and email connected.
What it gets youNo enquiry is left sitting, and you can see which customers each channel brings in. That is the basis for every budget decision.
For: Scale-ups, B2B and SMEs
| Field | Why | Required |
|---|---|---|
| Source tag | See which channel brings in customers | yes |
| Decision question | What the conversation is about | yes |
| Expected value | Pipeline value | yes |
| Reason lost | Learn why a deal fell through | when lost |
| If | Then | To whom |
|---|---|---|
| New enquiry received | Create task within 1 hour | Sales |
| No contact for 48 hours | Reminder and signal | Sales and owner |
| Quote open for 7 days | Prepare follow-up email | Sales |
| Accepted | Create invoice, project folder and portal | Automatic |
Calendar and email connected, so every touchpoint lands on the right enquiry automatically.
One process, one integration, with a log.
What it gets youTasks that recur every week no longer need to be done by hand. Every step is recorded in the log.
For: Existing clients
| Timing | Enquiry | Step | Outcome |
|---|---|---|---|
| 09:14 | #2841 | Fully processed | success |
| 10:02 | #2842 | Fully processed | success |
| 11:37 | #2843 | Phone number missing | manual |
| 13:08 | #2844 | Fully processed | success |
| 14:51 | #2845 | Fully processed | success |
Fifteen enquiries a week no longer need to be retyped by hand. Every step is in the log, so you can always look back at what happened.
Three processes, each with a process map, integration and log.
What it gets youThree recurring processes automated in one go. Each process can be switched off separately and has its own log.
For: SMEs, coaches
| Process | From | To | Tasks removed |
|---|---|---|---|
| Enquiry to CRM | Form | CRM with task | 4 per enquiry |
| Acceptance to kick-off | Signed quote | Invoice, folder and portal | 6 per job |
| Delivery to review | Delivered | Review request after 7 days | 2 per job |
Each process has its own log and can be switched off separately.
An assistant built on your own knowledge that identifies itself as AI in its first message.
What it gets youFrequently asked questions are answered without anyone on your team stepping in, and the assistant asks for an email address.
For: Coaches, service providers
| Source | What it contains | Updated |
|---|---|---|
| Service pages | What you deliver and for whom | automatic |
| Frequently asked questions | 42 questions with answers | manual |
| Legal | Delivery time, warranty, returns | manual |
It never quotes prices that have not been set, never makes commitments you have not approved, and never pretends to be human. Since 2 August 2026, pretending to be human is no longer allowed anyway.
One agent with a signed passport, log and undo button.
What it gets youA task that would otherwise slip through the cracks is monitored for you. Think of pausing an ad as soon as the cost per customer exceeds your ceiling.
For: E-commerce (ad watcher), SMEs
| Component | Detail |
|---|---|
| Task | Pause ads that exceed the cost-per-customer ceiling |
| May read | Ad platform, CRM, dashboard |
| May write | Only pause campaigns, never create or delete anything |
| May never | Increase budget, create new ads, make payments |
| Signed by | Owner, with date |
| Undo button | One click restores the previous state |
| Date | What the agent saw | What the agent did |
|---|---|---|
| 3 May | Search group A at €780 per customer | Flagged only, still in read-only mode |
| 17 May | Search group A at €812 per customer | Paused, owner informed |
| 18 May | Owner switched it back on | Undone and logged |
For the first three to four weeks the agent runs read-only. You see what it would do before it is allowed to do it.
A multi-step process with checks.
What it gets youThe lead time of a process comes down without you losing control. At every step that carries risk, a human decides.
For: Scale-ups and B2B
| Step | Who decides | Why |
|---|---|---|
| Deviating from the price list | Human | Margin impact |
| Sending the quote | Human | Your name is on it |
| Giving a discount | Human | Discounts sit in bundles, not in the conversation |
| Sending a follow-up email | Agent | Fixed text, no risk |
With a log and undo button, like every agent.
A dedicated tool on a link, such as a planning board or calculator for your team.
What it gets youWork that now lives in a spreadsheet or in someone's head moves to one place the whole team can access.
For: SMEs
Everything in your name and on your own link.
One system maintained, adjusted and checked.
What it gets youYour system keeps working without you having to keep an eye on it.
For: Any client after a build project
| What | Number | Notes |
|---|---|---|
| Hours without an outage | 713 of 720 | Two brief interruptions at the source |
| Adjustments made | 3 | New field, text changed, threshold adjusted |
| Checks carried out | 4 | Weekly |
| Open items | 1 | Time tracking is behind |
One system maintained, adjusted and checked. Cancel monthly.
Up to four systems, plus a quarterly review of what they delivered.
What it gets youEvery quarter you see, in hours and in margin, what your systems have delivered and what needs to change.
For: Clients with multiple systems
| System | Uptime hours | Adjustments | What it delivers |
|---|---|---|---|
| Dashboard Pro | 99.4% | 4 | Decision within 10 days of month end |
| CRM | 99.8% | 6 | No enquiry left for 48 hours |
| Workflow bundle | 99.9% | 2 | Around 12 tasks a week removed |
| Client Portal | 99.6% | 3 | Less email traffic about documents |
Once a quarter we go through what the systems have delivered in hours and in margin, and what needs to change in the coming quarter.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
How your organisation works: who does what, which process needs to change, and how your team keeps it running themselves.
Vision and mission, organisation chart, goals per department and a fixed rhythm of meetings and reporting.
What it gets youEveryone knows who is responsible for what and where a decision is made. Goals no longer depend on one person's memory, because they are reviewed in the same meeting every month.
For: Growing organisations where roles and meetings have become unclear
| Meeting | Who | How often | Output |
|---|---|---|---|
| Leadership meeting | Leadership team | Weekly, 45 minutes | Decision list |
| Department check-in | Lead and team | Weekly, 30 minutes | Three priorities for the week |
| Monthly review | All leads | Monthly | Goals against target, per department |
| Quarterly planning | Leadership and leads | Quarterly | Milestones for the next quarter |
| Annual review | Everyone | Yearly | Goals for the coming year |
Two sessions across the seven layers, with a Stack Map and a 90-day plan.
What it gets youThree processes identified and one chosen, with a baseline measured first. That stops you starting on several systems at once.
For: Owner-directors, scale-ups
| Layer | Current state | Missing |
|---|---|---|
| 01 Goal | Revenue target, no margin or hours target | Two key metrics |
| 02 Measure | Revenue in three systems | One source |
| 03 Understand | Quarterly report | Monthly interpretation |
| 04 Decide | Gut feeling | Thresholds with signals |
| 05 Execute | Manual | Automated follow-up |
| 06 Learn | Not set up | Feedback from the CRM |
| 07 Govern | No rules in place | Passport and log |
| Process | Hours per week | Chosen |
|---|---|---|
| Quote to order | 11 | first |
| Enquiry follow-up | 6 | second |
| Monthly reporting | 4 | third |
One process, with a baseline measured first so you can see afterwards whether it delivered.
One working process alongside the existing one, live within 90 days, measured against the baseline.
What it gets youYou see in black and white what the new process does to lead time and hours, before you invest further.
For: After the Stack Scan
| What | Baseline | After 90 days | Difference |
|---|---|---|---|
| Quote lead time | 4.6 days | 1.4 days | −70% |
| Hours per quote | 2.1 | 0.6 | −71% |
| Quotes per week | 19 | 24 | +26% |
| Quote errors | 1 in 12 | 1 in 40 | less |
Worked example, not client data. The baseline is agreed together in advance.
Three to five processes, seven layers set up, handover and two team sessions.
What it gets youYou only build the full stack once one process has proven it works. Everything is in your name and your team can run it.
For: After a successful Digital Twin
| Process | Layer 02: Measure | Layer 04: Decide | Layer 05: Execute | Status |
|---|---|---|---|---|
| Quote to order | set up | thresholds | automatic | live |
| Enquiry follow-up | set up | thresholds | automatic | live |
| Monthly reporting | set up | signals | automatic | live |
| Stock reordering | set up | minimum | with review | in testing |
You only build the full stack once one process has proven it works. That saves you investing in something that merely sounded good on paper.
Management and further development, with a quarterly report on hours and margin.
What it gets youEvery quarter you see how many hours the stack has saved and where it still gets things wrong.
For: After the Twin or Build
| Process | Hours saved | Lead time | Adjustments |
|---|---|---|---|
| Quote to order | 71 | −70% | 3 |
| Enquiry follow-up | 42 | −55% | 2 |
| Monthly reporting | 23 | −80% | 1 |
| Stock reordering | 12 | −40% | 4 |
The stock agent gets seasonal items wrong too often. We are adjusting the threshold and putting it back in read-only mode for two weeks.
Two hours for a room of around twenty people, with a worksheet and two next steps.
What it gets youEveryone leaves with a completed worksheet and two processes they can change tomorrow.
For: Organisers, networks
| Part | Duration | What happens |
|---|---|---|
| Opening | 15 min | Why the visible problem is rarely the real one |
| The seven layers | 40 min | Each layer with an example from the room |
| Completing the worksheet | 35 min | Each person works on their own business |
| Two next steps | 20 min | Which two processes can change tomorrow |
| Questions | 10 min | Time for participants' own cases |
| Question | What the participant fills in |
|---|---|
| Which process costs the most hours that nobody sees? | |
| What numbers do you have on it? | |
| Who decides on it now? | |
| What is the smallest step for this week? |
For organisers and networks. Scope depends on room size and preparation.
Half a day for up to twelve people, with a written learning plan per employee.
What it gets youYour team works on their own tasks, not outside examples. The next day they carry on where they left off.
For: SME teams, churches and charities
| Part | What the team does |
|---|---|
| What AI can and cannot do | Using their own work, not outside examples |
| Reviewing their own tasks | Each person lists three tasks that recur every week |
| Converting one task together | Live, with their own data |
| Recording the learning plan | What each person practises on their own over the coming month |
| Task | Now | After the workshop | Practice |
|---|---|---|---|
| Writing quotes | 45 min | 12 min | weekly |
| Producing the monthly overview | 90 min | 25 min | monthly |
| Summarising enquiries | 20 min each | 5 min | daily |
General AI training creates enthusiasm. A workshop on their own tasks saves time, because the next day they carry on where they left off.
Four sessions for a group of up to twelve. Each participant builds one working workflow themselves.
What it gets youBy the end, every team member has built a working process, not just taken notes.
For: Scale-ups, middle management
| Session | Topic | What the participant has at the end |
|---|---|---|
| 1 | Mapping the process | One process on paper, with the hours attached |
| 2 | Build | A first working integration |
| 3 | Review and log | A process you can roll back |
| 4 | Handover | Documentation so a colleague can take over |
| Participant | Process | Hours saved per week | Status |
|---|---|---|---|
| Planning team lead | Drafting the weekly rota | 3.5 | live |
| Sales team lead | Summarising enquiries | 2.0 | live |
| Finance team lead | Monthly overview | 1.5 | in testing |
Up to twelve participants. Everyone builds, we guide.
A talk on leadership, numbers and AI, for a conference or corporate event.
What it gets youAn audience that leaves with one clear step instead of ten ideas.
For: Events, conferences and corporate events
| Part | Duration | What it covers |
|---|---|---|
| The story | 10 min | Leadership, choices and the cost of staying undecided |
| The numbers | 10 min | What businesses leave on the table and why they miss it |
| AI without the hype | 10 min | What it does and does not do, with real examples |
| What you do tomorrow | 5 min | One step, not ten ideas |
Length and structure by agreement. Preparation is tailored to the audience.
We help run your dashboard, messages and admin as your business manager.
What it gets youThe daily work that keeps slipping gets done, with daily and weekly checks.
For: SMEs whose owner doesn't keep track of it themselves
| Rhythm | What happens |
|---|---|
| Daily | Check the dashboard, answer messages, follow up on enquiries |
| Weekly | Reconcile the numbers with the bank; review the schedule and open items |
| Monthly | Monthly report and a meeting on direction |
| Line | Detail |
|---|---|
| Commercial terms | Set out in the proposal after the call |
| Cancellation | Monthly |
This is different from the Revenue Share. There, we steer growth and share in the additional revenue. As Operating Partner, we help run the work.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
What you say, how it looks, and how you keep producing it every week without drifting off brand.
Targets, audience profiles, formats, video concepts and the rhythm for a set period.
What it gets youYou know what you are making for the coming weeks, for whom and why. Your team films and posts from one plan, and you can measure whether it worked.
For: Brands and organisations that want content with a clear line
| Concept | Format | For whom | Call to action |
|---|---|---|---|
| What a breakdown costs if you wait | 30-second talking head | Owner of an older home | Book a check |
| Behind the scenes at an installation | 45 seconds on location | Buyer of a new build | Request a quote |
| Three things we check every time | Carousel plus video | Property manager | Download the checklist |
| A customer in their own words | 40-second interview | All three | Book a check |
A content calendar, visuals and captions every month, built on your marketing strategy.
What it gets youYour channels stay active without you finding time for them every week. Each post follows the strategy, looks like your brand and is ready to publish.
For: Clients with a marketing strategy, but no time to produce content themselves
| Day | Format | Topic | Status |
|---|---|---|---|
| Monday | Reel | How-to: bleed a radiator in two minutes | ready |
| Tuesday | Story | Poll: when was your last check? | ready |
| Wednesday | Carousel | Maintenance versus repair, in euros | ready |
| Thursday | Story | Behind the scenes on a job | awaiting footage |
| Friday | Single image | A customer in their own words | ready |
| Saturday | Reel | Three signs your boiler needs attention | in review |
You approve the calendar once a month. Every post has its visual, caption and download in one place, so publishing takes minutes.
Video with a video strategy, a filming day with editing, and product photography.
What it gets youFootage of your own work and your own products, planned around what your ads and channels need. One filming day gives you material for weeks.
For: Clients without visuals or video of their own
| Time | Shot | Used for |
|---|---|---|
| 09:00 | How-to videos 1 and 2, at a customer's home | Reels and ads |
| 11:30 | Customer interview | Website and ads |
| 13:30 | Behind the scenes on a job | Stories |
| 15:00 | Product and team photography | Website, brandbook and ads |
Script, repurposing and calendar skills in your voice.
What it gets youOne ten-minute recording becomes a script, five platform versions and a weekly schedule. That saves several hours a week.
For: Coaches, personal brands
| Component | Your input |
|---|---|
| Words you use | breakdown, maintenance, fuse box, margin |
| Words you never use | hassle-free, solution, unique |
| Sentence structure | short sentences, one idea per sentence |
| Topics | what it costs, what it saves, how it works |
| Platform | Form | Length | Ready |
|---|---|---|---|
| Reel with script | 45 seconds | yes | |
| Post | 900 characters | yes | |
| TikTok | Reel with a different hook | 38 seconds | yes |
| Newsletter | 400 words | yes | |
| Carousel | 5 slides | yes |
One ten-minute recording becomes a script, five platform versions and a weekly schedule. That saves several hours a week, and your tone stays consistent.
A fixed set of templates for feed, story, carousel, ads and print.
What it gets youA team member adds the text and photo; everything else is already in place. A post then takes minutes instead of hours.
For: SMEs, churches and foundations
| Asset | Size | Variants | How often per month |
|---|---|---|---|
| Feed | 1,080 x 1,350 | 3 | 8 to 12 |
| Story | 1,080 x 1,920 | 2 | 12 to 20 |
| Carousel | 1,080 x 1,350 | 2 | 2 to 4 |
| Ad | 1,080 x 1,080 | 3 | 2 to 6 |
| Flyer print | A5 with bleed | 2 | varies |
| Poster print | A4 with bleed | 2 | varies |
A team member or volunteer adds the text and photo; everything else is already in place. A post then takes minutes instead of hours, and every asset makes you more recognisable.
An ad generator with a brand check, an image library and a review step before anything goes live.
What it gets youNew ad variants in minutes instead of days, all on brand. Every ad passes a brand check and a person before it runs, and the log shows which angles perform.
For: Brands that advertise and need a steady flow of new ads
| Ad | Angle | Brand check | Review |
|---|---|---|---|
| AD-1040 | What does a customer cost? | passed | approved |
| AD-1041 | Margin first | passed | approved |
| AD-1042 | See where it leaks | contrast too low | back to edit |
| AD-1043 | From brand to margin | passed | waiting |
The engine makes the variants. A person decides what runs. Nothing goes live without approval, and every decision is added to the learning log.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
Not a discipline but a combination: fixed programmes that bring several disciplines together in one engagement. Tier 1 · Brand and Tier 2 · plus Website are the first two steps of the same ladder; you'll find them under Branding & Marketing and AI & Digital Infrastructure.
Brand, playbook and website as one ladder package.
What it gets youFirst the brand, then who you serve and what you say, and only then the website. In that order nothing needs redoing, so you don't pay twice.
For: Coaches and training providers
| Component | Detail |
|---|---|
| Who | Owner of an installation company with 8 to 25 staff |
| What they want | Less breakdown work, more maintenance contracts |
| What keeps them up at night | Full schedule, no cash |
| What they have already tried | More ads, a new website |
| Why that didn't work | The problem was the mix, not demand |
| Message | Objection you'll hear | Our answer |
|---|---|---|
| Maintenance earns more than breakdowns | My customers don't want a contract | We calculate what a contract saves them each year |
| You don't know what a customer costs | My accountant knows that | Your bookkeeping runs six weeks behind your bank |
| Measure first, then build | I just want more customers | More customers in the wrong mix lower your margin |
The order is brand, then playbook, then website. In that order nothing needs redoing.
Analyses, funnels and tracking setup, from first click to signed quote.
What it gets youYou see not only how much traffic arrives, but where it leaks and what a customer costs per channel.
For: Ambitious SMEs
| Step | Number | To next step | Where it leaks |
|---|---|---|---|
| Visitors | 2,484 | 3.1% | |
| Enquiries | 77 | 36% | Form asks for too many fields |
| Quotes | 28 | 71% | |
| Signed | 20 | Target reached |
You see not only how much traffic arrives, but where it leaks and what a customer costs per channel.
Creating, scheduling and optimising ads, with Google Ads via our specialist pool.
What it gets youCampaigns in your name that you manage by cost per customer, not by impressions.
For: E-commerce
| Campaign | Audience | Budget | Enquiries | Per enquiry |
|---|---|---|---|---|
| Cold · problem | Region, age 30 to 60 | €2,400 | 41 | €59 |
| Cold · offer | Interests and behaviour | €1,800 | 22 | €82 |
| Warm · visitors | Visited site, no enquiry | €1,200 | 31 | €39 |
| Warm · list | Email list | €600 | 18 | €33 |
| Total | €6,000 | 112 | €54 |
Media budget is separate and runs through your own account.
The complete package: brand, website, strategy and ads, underpinned by the numbers that show whether it pays.
What it gets youYour ads run under a ceiling derived from your own bank and cash figures. Every month, one screen shows whether marketing stays within the margin.
For: E-commerce and scale-ups
| Component | Deliverable | Week |
|---|---|---|
| Brand | Brandbook, logo pack, icons and instruction card | 1 to 3 |
| Playbook | Social media analysis, competitor analysis and your ideal customers | 3 to 5 |
| Website | Site in your brand identity with integrations and tracking setup | 5 to 8 |
| Ads | Accounts set up, first campaigns live | 8 to 10 |
| Numbers | What a customer costs and earns, margin per service, ceiling per customer | 9 to 11 |
| Dashboard | Four key metrics with thresholds, your own link | 11 to 12 |
Everything is in your name, licences included. You can carry on without us.
The Margin Snapshot, The Economics Model and The Numbers-Led Strategy as one programme.
What it gets youOne dossier in which every target traces back to the bank, instead of three separate reports and three rounds of decisions.
For: E-commerce and SMEs with numbers to work with
| Week | What happens | What you get |
|---|---|---|
| 1 | Collect and reconcile sources | Source map with the reliability of each figure |
| 2 | Bank, cash and bookkeeping side by side | Monthly reconciliation with the differences explained |
| 3 | Interim review 1: what adds up | Service mix, margin per service, four key metrics |
| 4 | What a customer costs and earns per service | Ceiling per customer and pricing proposal |
| 5 | Interim review 2: the price | Forecast in three scenarios |
| 6 | Final presentation | Targets, channels with stop rules, budget, content line, tracking setup |
Every decision from the two interim reviews and the final presentation is recorded with date, reason and owner, so you can always look back and see why a target is what it is.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
Not a discipline but a way of working with us: models in which our results are tied to your growth, or in which you deliver our method under your own name.
We steer your growth and share in the revenue above your baseline.
What it gets youOur result is tied to your growth above the baseline. Available to businesses with at least €10,000 in monthly revenue that give us read access to their numbers.
For: Businesses already making sales
| Component | Detail |
|---|---|
| Baseline | Average monthly revenue over the three months before the start, agreed together and signed by both parties |
| Fixed part | A fixed component, set out in the proposal |
| Variable part | A share of revenue above the baseline |
| Condition | At least €10,000 in monthly revenue, and read access to your numbers |
| Cancellation | The fixed part can be cancelled monthly; the revenue share runs on for three months |
| Month | Revenue | Above baseline | Variable part |
|---|---|---|---|
| Baseline | €42,000 | ||
| Month 4 | €46,500 | €4,500 | Our share |
| Month 8 | €51,200 | €9,200 | Our share |
This model is set per engagement, with the baseline, formula and conditions in the proposal, reviewed by a lawyer. That is why we discuss it in an Eagle Eye Growth Strategy Call and set it out in the proposal that follows.
Two days of training, templates in your brand identity, an economics model and a sales story.
What it gets youYou deliver our method under your own name, with templates and an economics model that already work.
For: Agencies, accountants, interim professionals
| Component | Contents |
|---|---|
| Training | Two days: method, running client conversations, costing a proposal |
| Templates | All deliverable templates in your own brand identity |
| Economics Model | To calculate the unit economics for each client |
| Sales story | Positioning, objections and answers |
You deliver under your own name, and we can handle delivery for you. The licence for this is currently on hold, so we discuss it in the Eagle Eye Growth Strategy Call.
Examples of what is possible, not a prescription. We decide which components to include only once it is clear where the bottleneck is. The examples are real deliverables, rebuilt with sample figures.
You don't have to work out which capability you need. Not every brand question becomes a brand project, and not every process needs AI. What you see above are possibilities. The diagnosis determines the solution.
You don't have to decide which service, discipline or combination you need. In the Eagle Eye Growth Strategy Call, we review your situation, pinpoint where the real challenge lies and match it to the right solution.
Not ready to talk yet? Take the Eagle Intelligence Growth Scan →
Agent HQ is the flight deck we work from. Eagle One takes your brief, splits it into missions and assigns the pilots. Each pilot is an AI role with one job, a defined brief and a fixed output. Nothing leaves the deck before a person has checked it.
Bring your own brief. 20 minutes, free, no obligation to buy.
A commercial bottleneck almost never stays within one discipline. That is why a standalone fix often delivers less than expected.
do little when a new customer costs more than they bring in.
won't automatically fix unclear positioning.
won't fix an offer problem.
mostly make a bad process faster.
The visible problem is not necessarily the real problem. That is why we never jump straight to a solution.
Choose the sentence closest to your situation. We'll show you where Eagle Eye would look first.
Choose a situation on the left and we'll show you where Eagle Eye would look first.
This is not a set of standalone marketing services. It is a fixed way of working: look first, then understand, and only then decide what needs to happen.
We map your current reality.
We analyse what the data, the structure, the customer journey and the commercial reality are telling us.
We determine where the biggest lever is and what takes priority.
We build or implement the intervention that is needed.
We measure what actually changes.
We improve based on data and results.
Discover where your business is leaving growth on the table.
The Eagle Intelligence Growth Scan is your first step with Eagle Eye Intelligence Agency. You answer a set of focused questions about your business, your numbers and your commercial position, and receive your Personalized Findings in return. The Scan picks up the signals that show where your biggest growth constraints are likely to lie. It is not a diagnosis. We explore what is really going on in the Eagle Eye Growth Strategy Call.
Personalized FindingsWhere does your business stand now?
Where do we see possible leakage or friction?
Which numbers deserve a closer look?
Where should you look first?
Receive your Personalized Findings.
Not a generic score. You get a picture built from your answers and your numbers, so you know where a deeper look will pay off.
The places where revenue, margin or potential is most likely slipping away.
Which parts of your business should be examined first.
What your answers reveal together, even when no single answer shows it.
Where we need to look further before anything is built.
The Findings give you a direction, not a full diagnosis. They show where we need to look further.
Not everyone starts in the same place. If you don't yet know where the bottleneck is, start with the Eagle Intelligence Growth Scan. If you already have a specific commercial challenge, book an Eagle Eye Growth Strategy Call straight away.
You start with the Scan. It costs you nothing and gives you a clear picture straight away.
A free first intelligence layer that takes a broad look at where growth may be held back.
Your Scan gives you the key signals, patterns and areas that need attention.
You discuss your Findings with us and we decide which route and solution fit your challenge.
You have a serious commercial challenge and want to discuss it with us. You don't need to take the Scan first.
In the Eagle Eye Growth Strategy Call, we review where you are now, where you want to go and what it takes to tackle your most important bottleneck.
Both starting points meet at the Eagle Eye Growth Strategy Call.
We discuss where you are now, where you want to go and which commercial challenge needs attention first.
We match your challenge to the right solution or combination of capabilities.
We set out the solution, scope and commercial terms in a proposal. Once you accept, our work together begins.
We set up the engagement and gather everything needed for the next phase.
Within the agreed scope, we investigate in depth what is really going on and exactly what needs to change.
We build, implement or deliver the agreed solution.
Where relevant, we measure what changes and improve based on the data.
You don't need to know in advance which solution you need. In the Eagle Eye Growth Strategy Call, we determine which route and solution fit your challenge. After acceptance, payment and onboarding, we go deeper in the Intelligence Discovery, so we know exactly what needs to be built or changed within that scope.
Do you already have a specific commercial challenge and want to determine which route or solution fits it? Then you don't need to go through every step in between.
Once it is clear what is needed, we set out the right solution, scope and commercial terms in a proposal. After acceptance and payment, we onboard you and start the Intelligence Discovery.
Four working principles that apply to every engagement, from the first analysis to the final dashboard.
Analyses, decisions and key findings are documented.
Wherever possible, accounts, data, licences and systems are set up in the client's name.
Every number has a source or is explicitly marked as an assumption.
We don't build because something is popular. We build when it is clear why it is needed.
We don't make promises about returns we can't demonstrate. What we can show is how a decision is reached and what you receive as a result.
You don't need to know what you need yet.
20 minutes, free. Not ready to talk yet? Take the Eagle Intelligence Growth Scan and receive your Personalized Findings →
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